New l1 Blockchain Launch GTM Strategy

SUMMARY

Redacted

Key Event: Hype and media blitz for the IRL launch party on XXX in XXX

Project Key Features:

Team to focus on educating the ecosystem on the following features. Lets keep the audience updated on roadmap achievements, access to new features and drive CTAs to TGE and stable ICO:

New L1 Blockchain
Stablecoin for b2b and cross border payments
Token for blockchain support and fees
Wallet infrastructure
Digital identity
XXX marketplace
Decentralized secured data - XXX compliant
XXX logistics
DAO decentralized governance and how it aligns with regulatory requirements

General Audience:

Web3

Crypto investors, VCs and Angels, and traders
VCs
Degens
Web3 developers

Web2

XXX professionals
XXX businesses (partnerships such as XXX providers, private practices etc)
Universities
Web2 developers

Geographic Location:

Global regions with the highest interest and adoption of blockchain and XXX

US, Europe, East Asia

Goals:

Increase brand awareness, build a positive reputation and stand as thought leaders in web3 and within XXX ecosystems
Build strong reputation among a growthing engaged community
Increase website traffic leading to increase newsletter subscribers and wallet connections
Drive hype for the DATE launch party
Set the team up for strong application to tier 1 exchange listings
Develop new and strong partnership opportunities and dev/builder relationships within the web2 and web3 space

Reporting:

Weekly reports - progress tracking, key wins, adjustment tactics
End of campaign analysis - full review of campaign effectiveness, identifying areas for growth in the future

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High level social strategy:

Main outlets social: Twitter and LinkedIn

Secondary: Instagram, Facebook, YouTube

Main Community Outlet: Telegram

Execution: Team to offer full scope social media services; create a cross platform content calendar along with graphics and management.

Content Calendar

Copywriting team to develop a detailed content calendar with scheduled posts leading up to, during, and after the launch. Graphics team to work in conjunction to offer visual deliverables

Engagement

Leverage engaging content such as infographics, video, use case studies, impact problem/solution posts to drive engagement. Using REDACTED’s main account, engage with users in the comments along with finding other similar ecosystems to engine with their content to expand reach and tap into new ecosystems.

Trends

Participate in trending discussions to increase visibility in the space, both web3 and XXX using the REDACTEDX official social accounts.

Live updates:

Provide live updates and behind the scene content from the launch event

Community:

Engagement activities

Conduct regular AMAs, pools and discussions to engage community menevers

Exclusive Updates

Share exclusive updates and content with the Telegram community to make them feel valued and apart of an exclusive community

PR and Earned Media

Prepare and distribute PR to major media outlets - focus on Web3, XXX and technology specific audiences

Guest Articles

Write and publish guest articles on reputable industry websites establishing thought leadership
Newsletters, banner ads, podcasts

KOL Strategy

Custom source KOLs within the blockchain, XXX and tech sectors which align with REDACTEDX goals and audiences
Collab with KOLs to create co-branded content – interviews, reviews, guest posts, retweets, mentions, thought leadership opinion pieces
Be ready to offer incentives such as exclusive access to an event or early access to the platform

PPC

Platforms: Linkedin and Google
Objective: Targeting niche audience segments to build awareness, b2b and d2c users
Budget Allocation: 60% to Linkedin, 40% to Google - analyze and adjust based on performance.
Performance and tracking: CTR, conversion rates, CPC, Quality score (google); continue to optimize by regularly updating copy, refine keyword targeting and make adjustments to landing pages based on user behavior.
Execution: Team to manage full scope

Campaign Structure:

Objectives: Lead Gen and CTAs including whitepaper downloads, navigating to wallet connect
Ad Formats: sticking with sponsored content -boost posts for event ads, sponsored Linkedin article or newsletter– the goal is to build awareness of the product, the launch party and set the team up as thought leaders in the medi-blockchain space.

Target Audience

Industry

Web3, Blockchain, XXX, IT services, XXX, XXX Devices, Payments, Stablecoins, VC, XXX Innovation, Data Security

Job Titles:

CTOs, CIOs, CTOs, CEOs, XXX IT, XXX Engineers, Data Security Experts, Blockchain Developers, XXX Professionals, VC Partner

Geographic Locations:

Global, focused in the US for DATE launch.

Bidding strategy:

Lets use manual bidding or enhanced CPC (cost per click) to control the budget spend but ensuring visibility to the right quality targets

Google:

Target Audiences

Keywords:

“XXX blockchain”, “XXX data security”, “XXX compliant blockchain”, “XXX blockchain”, “Web3 XXX”, “XXX Stablecoin”, “blockchain XXX records”. “XXX digital identity”

Demographics

Professionals, technical and non-technical in XXX and web3 tech. Technical decision makers, c-suite.

Campaign Structure

Focus on high intent keywords related to blockchain and XXX
Display campaigns with targeted placements
Set up remarketing campaigns to re-engage users who have visited the site

Bidding Strategy:

Lets use automated bidding strategies CPA (cost per acquisition) to really optimize the conversion

KOLs

Objective: Increase awareness and credibility of REDACTEDC. Drive engagement and participation in the launch. Leverage the influence of KOLs to reach a wider audience. Main outlet for KOLs will be Twitter with YouTube podcast opportunities.

Execution: Team to offer full scope services- manage, source, present and advise KOL opportunities to the REDACTED team.

KOL Targets

Target well known figures in the crypto space with a large following on platforms like X and YouTube
Identify influencers who focus on web3 and XXX sectors to amplify reach and credibility
Collab with tech bloggers, blockchain experts and industry analysts who can provide technical insights and endorse the platform

Campaigns:

Influencer endorsements: Secure endorsements from high profile figures
Arrange for KOLs to participate in AMAs or live streams
Arrange retweets and mentions promoting followers and engagements
Offer the KOLs the opportunity to create exclusive content
Create incentives rewards to KOLs for promoting REDACTEDX
Create a give away content in collaboration with KOLs to encourage followers
Leverage social proof by using testimonials and endorsements from KOLs

Twitter Spaces Events:

Example topics

Blockchain in XXX: the future of XXX data security - discuss the importance of data security in XXX and how blockchain will revolutionize the space
Bridging the gap between web3 and XXX- explore the intersection of web3 tech and patient care and how REDACTED is leading the revolution
The role of decentralization in XXX innovation - focus on decentralization and specific advantages REDACTEDX offers
How REDACTEDX is shaping the future of XXX - highlight product features

Twitter Campaigns with KOLs

Launch a series of educational tweets in collab with KOLs focusing on the significance of blockchain in XXX, why, and infographics and/or short video clips explaining easy onboarding and use
A promotion campaign focusing on the security of REDACTEDX - use current web2 case studies and explain how REDACTEDX can change/enhance them.
Educational threads explaining more complex concepts
Engage the community with interactive polls, can be useful to understand what topics the audience is interested in learning more about
Regularly retweet and quote tweets from KOLs - even if they’re not working with us (yet), elaborate further on relevant topics

KPIs

Track mentions and endorsements
Measure referral traffic from KOL mentions to the website (UTM links for tracking when relevant. For example: using UTM on X isnt advisable because it will reduce how your posts are ranked in the algo vs YouTube is ok)
Analyze the reach and impressions of content created in collaboration with the KOLS
CTRs, twitter space attendance, follower growth, link clicks etc.

Quest Campaigns

Objective: Engage and grow the community by rewarding members for completing tasks that promote the platform, user education and active participation. Suggesting Zealy for prelaunch because it uses gamified interactions for rapid community growth.

Execution: Team to manage full scope; create strategy, build and execute on quest set up and moderation.

Zealy (Prelaunch):

Follow and share - X, Linkedin, join the TG

50 pts

Learn and earn - could read the REDACTEDX whitepaper and complete a short quiz

100 pts

Referral challenge - invite friends to join the TG group or follow socials

50 pts

AMA/Twitter Spaces engagement - participate in AMAs asking questions or conversing in the chat

75 pts

Content creation - encourage UGC like blog post, infographic, mentioning in posts

200 pts

Rewards Systems

Leaderboard - track the points on a leaderboard and reward top users with early access (whitelist), or small allocation of coins. Maybe a shoutout from XXX.
Badge - award badges for completing significant milestones, for example- top influencer for the most referrals.

PR

Objective: Source earned and paid media opportunities in tier 1 web2 and web3 outlets with focus on reaching audiences in blockchain, XXX and tech.

Execution: Team to source relevant media outlets for both paid and earned opportunities and manage the relationship full scope.

Targeted Media Outlets:

Web3 Specific

CoinDesk
The Block
Decrypt
CoinTelegraph
Bankless

Broader Tech

TechCrunch
VentureBeat
Forbes

XXX

XXX IT News
Modern XXX

Campaign Components

Articles

Topics:

How REDACTEDX Ensures XXX Compliance with Blockchain”
“Blockchain and XXX: The Future of Secure Data Management
“The Role of Decentralization in Modern XXX Systems”
“How REDACTEDX is Leading the Charge in Blockchain enabled XXX solutions”
Submit the whitepaper for XXX IT journals
Offer an exclusive story

Banner Ads

Focus on security, compliance and XXX X blockchain with short tail CTAs:

“Learn more”, “Join the Revolution”, “Secure your data”, “XXX compliant blockchain”.
Be sure to use visuals that mesh XXX with blockchain to create a clear visual comprehension.

Newsletter Sponsorship

Short brief about REDACTEDX
CTA to download whitepaper, quest or join community

Postcast Guest Appearances

Discuss any of the topics listed above making sure the podcast has the targeted audience

Analytics:

Google analytics to track website traffic and conversions
Utilize UTMs to CTA links to track specific traffic source and measure campaign effectiveness
Newsletter/article metrics - typically each outlet will provide performance metrics including open rates, CTRs etc.

Website Audit

Objective: Highlevel website audit to provide feedback on overall customer experiences, CTAs and content

Execution: Lindsay, brand and copywriting team to review and provide feedback.

Review these elements:

Copywriting
CTA placements
FAQ optimization
Newsfeed, newsletter, blog and education guidance features

Marketing Roadmap

Pre-Launch Strategy (Now to DATE 26th)

1. Social Media Campaign

DATE 16-31: Announce the launch, share educational content about REDACTEDX's features and benefits.
DATE 1-26: Post countdowns, behind-the-scenes preparations, and engage with followers using polls and Q&As.

2. Community Building on Telegram

DATE 16-31: Funnel social followers into the Telegram community. Conduct weekly AMAs and/or share exclusive content in Telegram.
DATE 1-26: Increase engagement with daily updates and special contests. Tease upcoming quest, CTA to sign up for waitlist on website.

3. PR and Earned Media

DATE: Start sourcing, pitching and follow up with media contacts and schedule opportunities.
DATE 1-26: Publish guest articles and secure media coverage for the launch.

4. KOL Engagement

DATE 16-31: Identify and source KOLs, collaborate on content creation and finalize KOL partnerships.
DATE 1-26: Coordinate with KOLs for promotional posts leading up to the event.

Post-Launch Strategy (DATE 27th onwards)

1. Social Media Follow-Up

DATE 27: Post live updates and pictures during the event (remember to take footage and highlights of the event to use for distribution in the days after)
DATE 28 - DATE 10: Share highlights, thank attendees, and post-event content.
Ongoing: Continue regular updates and engagement to maintain momentum.

2. Community Engagement

DATE 27: Share live updates and exclusive content with the Telegram community. Continue sharing relevant CTAs.
DATE 28 - DATE 10: Conduct follow-up AMAs and gather feedback.
Ongoing: Maintain active engagement with regular updates and discussions.